Tata set to replace VIVO as IPL's title sponsor

The association of Chinese mobile-maker, VIVO, is set to come to an end, with Tata reportedly replacing the smartphone ...

By Lokmat English Desk | Published: January 11, 2022 03:20 PM2022-01-11T15:20:33+5:302022-01-11T15:21:03+5:30

Tata set to replace VIVO as IPL's title sponsor | Tata set to replace VIVO as IPL's title sponsor

Tata set to replace VIVO as IPL's title sponsor

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The association of Chinese mobile-maker, VIVO, is set to come to an end, with Tata reportedly replacing the smartphone brand as IPL's title sponsor from the 2022 season onwards. The decision over the sponsorship change was taken during the IPL Governing Council meeting on Tuesday. VIVO had pulled out of IPL sponsorship in 2020 due to the rising anti-China sentiment in the country. While VIVO returned as the chief sponsor in 2021, the association is now set to end completely ahead of the 2022 edition, as per a report in Cricbuzz.

VIVO and BCCI had gotten into an agreement for IPL's title sponsorship in 2018 for a whopping INR 440 crore. The sponsorship agreement was to conclude after the IPL 2023 season but the two parties are parting ways prematurely. It has been understood that VIVO had requested to transfer its existing deal with the BCCI over IPL title sponsorship to Tata. The same was approved at the GC meeting. Now, TATA will have the title sponsorship of the franchise-based cricket league for the 2022 and the 2023 seasons. The exact financials for these two seasons are yet to be revealed. After the 2023 season, the sponsorship agreement will be up for grabs once again. "There was a request from Vivo to exit the IPL sponsorship deal and the GC has approved it," an official told Cricbuzz. "The BCCI will continue to earn the same fee for the title rights." "Vivo has exited and the Tatas will be title sponsors," the IPL chairman confirmed. He also said that the Letter of Intent (LOI) for the Ahmedabad and Lucknow franchises has been issued.
 

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