What Does 'G' in Parle-G Biscuits Stand For? Find Out the Real Meaning
By Lokmat English Desk | Published: September 6, 2024 05:55 PM2024-09-06T17:55:21+5:302024-09-06T18:01:58+5:30
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When it comes to biscuits, 'Parle-G' is a name that resonates across all age groups. Whether you're a child, an adult, or a senior, this iconic brand is a familiar favorite. If you've ever found yourself curious about the meaning of the 'G' in Parle-G while enjoying a biscuit, you're not alone.
Although times have changed, Parle-G remains a cherished taste for many, symbolizing more than just a biscuit brand. It's deeply connected to people's memories and emotions, evoking a sense of nostalgia. When we talk about Parle-G biscuits, it often brings back fond memories of childhood.
The origins of Parle trace back to 1929. Many people, including children from the 1990s, will recall the iconic combination of tea and Parle-G biscuits, which was a popular duo at the time. The company’s advertisements from that era also gained significant popularity.
Biscuits were first introduced in 1938 under the name Parle-Gluco. Prior to independence, the brand was known as Gluco Biscuit. However, post-independence, the production of Gluco Biscuits was discontinued.
After the food crisis ended and production resumed, the biscuit market saw an influx of new companies and increased competition. Notably, Britannia began to establish its presence with Glucose-D biscuits. During this period, Parle's Gluco Biscuits also re-entered the market.
It is true that the 'G' in Parle-G was marketed as standing for 'Genius' in 2000. However, the 'G' actually stands for 'Glucose'. At that time, it was used strategically to establish a strong presence in the competitive market of glucose biscuits.
Today, the biscuit market is vast and diverse, yet Parle-G continues to dominate. Much like during World War II, when Parle-G set new records, the brand has achieved its highest sales in eight decades, according to the company.
