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Lifestyle :
Study sheds light on the effect of consumers picking their own price
A recent study examined the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies. ...
Lifestyle :
Study examines effect of consumers picking their own price
Researchers from California Polytechnic State University and the University of Oregon during a recent study examined the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies. ...