Chhatrapati Sambhajinagar
As gold prices continuing to hover near Rs 84,000 per 10 grams even after a recent dip of Rs 5,000 many families are rethinking their jewellery choices this wedding season.
As a result, Bentex jewellery, which closely mimics the look of real gold at a fraction of the cost, has become a go-to option for budget-conscious yet style-savvy buyers. Retailers across the city report a sharp uptick in sales of Bentex pieces, citing their affordability, elegant finish, and minimal risk of theft as key factors behind the growing preference.
Top-selling Bentex picks:
• Mangalsutra: Priced between Rs 1,500 and Rs 4,000, this category continues to be the bestseller among brides.
• Bangles: Instead of investing lakhs in gold, buyers are opting for Bentex bangles in the range of Rs 700 to Rs 3,500.
• Rings: Men’s fashion rings, starting at just Rs 500, are seeing increased demand this season.
“Gold prices are sky-high. For weddings, Bentex jewellery is proving to be a smart and stylish alternative,”
— Nilesh Verma, Jewellery Retailer