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How online platforms are empowering student entrepreneurs

By Lokmat English Desk | Updated: February 26, 2025 22:55 IST

Chhatrapati SambhajinagarStudent entrepreneurs in Chhatrapati Sambhajinagar are rewriting business rules, leveraging digital tools to turn ideas into reality ...

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Chhatrapati Sambhajinagar

Student entrepreneurs in Chhatrapati Sambhajinagar are rewriting business rules, leveraging digital tools to turn ideas into reality without hefty investments. Online platforms have become their launchpads, offering AI-powered market research, automated marketing and crowdfunding opportunities that were once reserved for large corporations.

From validating ideas on LinkedIn forums to securing funds through Kickstarter, students are mastering the digital economy. AI-driven platforms like Google Trends help them spot emerging market gaps, while Shopify and Amazon eliminate the need for physical stores. Even small businesses are embracing AI chatbots for customer service and automation tools to streamline operations.

The digital edge for student startups

Validating Ideas – Platforms like LinkedIn and Reddit allow young entrepreneurs to gauge demand before investing time and money.

Understanding Competition – Tools like Google Trends and SEMrush provide insights into market gaps and consumer preferences.

Launching Products – E-commerce platforms such as Shopify and Amazon remove logistical barriers, while Meta Ads drive sales.

Securing Funding – Crowdfunding sites like GoFundMe and Kickstarter help student-led startups raise capital without traditional loans.

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From tradition to online success

Gudworld, a city-based startup, turned traditional jaggery-making into a modern online brand, securing Rs 50 lakh on Shark Tank India Season 4 for 5% equity at a Rs 10 crore valuation. Founded in 2020 by Preeti Shinde and Sayali Shinde, the startup offers jaggery in user-friendly forms like cubes and powders. Embracing digital tools, they scaled their family trade into a thriving business. "Going online was the only way to elevate—without it, we couldn't." – Gudworld Founders.

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What Experts Say

“We are committed to supporting student-led startups by providing mentorship, linking young entrepreneurs with industry experts, and offering government-aided resources.”

- Arpit Save, President CMIA

“We take pride in conducting hybrid and online training, including ChatGPT awareness and government compliance sessions, ensuring entrepreneurs stay competitive in the digital era.”

-Chetan Raut, President MASSIA

“Online mentorship programs bridge the gap between students and professionals, offering real-world business insights. Networking within digital business communities connects students with mentors, investors and future employers.”

- Vasant Waghmare, President, Waluj Industrial Association

As Chhatrapati Sambhajinagar emerges as a hub for student entrepreneurship, digital tools are paving the way for innovation, resilience, and business success.

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