City
Epaper

23 Crore Smiles and Counting: iBox Promotions Makes Its Mark in FMCG Consumer Engagement

By ANI | Updated: July 31, 2025 11:09 IST

NewsVoirMumbai (Maharashtra) [India], July 31: In the competitive world of fast-moving consumer goods (FMCG), where brand loyalty is ...

Open in App

NewsVoir

Mumbai (Maharashtra) [India], July 31: In the competitive world of fast-moving consumer goods (FMCG), where brand loyalty is hard-won and easily lost, tangible promotions remain one of the most powerful tools for meaningful consumer engagement. At the forefront of this evolving strategy is iBox Promotions, which has helped brands reach over 23 crore households across India through thoughtfully designed promotional campaigns, not just with products, but with moments of joy.

iBox Promotions is redefining what it means to be a promotional gifting partner. Unlike traditional vendors, iBox Promotions brings together strategic thinking, global compliance, and consumer insight to design product campaigns that do more than just attract attention; they build emotional connections.

Ankit Sanghavi and Pramila Chandanshive, the dynamic co-founders of iBox Promotions, drive every project with a sharp sense of strategy, bold creativity and hands-on execution. Their leadership turns each campaign into a compelling story that connects and delivers.

With a deep understanding of brands and audiences alike, they craft experiences that don't just grab attention but leave a lasting impression.

"Promotions must go beyond visibility," says Ankit. "They must create delight. That's what consumers remember and return to."

This approach has earned iBox Promotions the trust of some of the world's most respected FMCG brands, including Kellogg's and Pringles, brands known for their rigorous global standards. Working with them means adhering to the highest levels of safety, compliance and packaging protocols, benchmarks that only a few brand activation agencies in India can meet.

On the domestic front, their reputation continues to rise. They are an approved promotional agency for conglomerates like ITC, TATA, Zydus Wellness, etc, and were recently honoured for being 'The Most Preferred Promotional Partner' by ITC. Notably, the only brand activation agency invited to their annual vendors' meet last year.

But the real magic lies in how these products resonate with consumers.

"Whether it's a collectable toy that excites a child or a high-utility item that becomes part of someone's daily routine, a well-planned 'premia' creates a moment of unexpected happiness," explains Bhavin Thakkar, Founder of iBox Promotions. "That moment transforms a transaction into a relationship."

These moments drive deeper brand recall and loyalty. Unlike conventional advertising, which can be easily forgotten, a physical product stays, is used repeatedly, shared within households, and is often associated with a positive emotion. Over time, this turns promotional marketing into a brand ritual, encouraging repeat purchases and stronger affinity.

Behind each campaign is deep research into regional preferences, household dynamics, and evolving consumer expectations. The team ensures that every product aligns with the brand's promise and the consumer's lifestyle, whether in metros or Tier 3 towns.

As FMCG marketers face increasing pressure to deliver results while staying meaningful, tangible promotions are being reimagined not as a tactical add-on, but as a core strategy for engagement. And iBox Promotions is emerging as a trusted partner in this transformation.

"Our job is to create experiences that make people smile and make them feel valued," says Bhavin. "In a crowded market, that emotional connection is what keeps a brand alive in the hearts of its customers."

With its blend of innovation, scale, and heart, iBox Promotions is not just delivering smiles; it's shaping the future of brand-consumer relationships in India.

A team of innovative engineers and creative designers united by a passion for crafting impactful marketing solutions and premium products. With years of experience across diverse industries, the team has become a trusted partner for leading brands, delivering 360-degree marketing strategies that go beyond the ordinary. Their approach focuses not just on campaigns but on building genuine connections between clients and their customers, transforming ideas into lasting brand experiences.

For more details, visit: www.iboxpromos.com

(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir.will not be responsible in any way for the content of the same)

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Open in App

Related Stories

InternationalIndia launches projects partnered with UN under Global Capacity Building Initiative for Asia, Africa and the Caribbean countries

Other Sports"This tournament has been the biggest test of resilience": Divya Deshmukh after winning Chess World Cup

Other Sports5th Test: Jaiswal’s fifty, Siraj and Prasidh four-fers keep India just ahead of England

CricketSiraj, Krishna's four-fers put India at driver's seat at The Oval, lead by 52 runs (Day 2, Stumps)

AurangabadHistory-sheeter attacks police with knife during procession in Osmanpura

Business Realted Stories

BusinessIndia's garments sector faces tariff challenge, country needs bold reforms: GTRI's Ajay Srivastava

BusinessIndia-UK FTA a lesson for US to shed its transactional lens and adopt more empathetic posture

BusinessReliance Infra denies media reports of fund diversion, says position was publicly disclosed in financial statements

BusinessTesla to open 1st charging station in India next week

BusinessSEBI will not spring surprises on F&O contract changes, says Chairman Tuhin Kanta Pandey