City
Epaper

AI, digital marketing key skills to boost growth

By IANS | Updated: October 20, 2019 14:10 IST

Artificial Intelligence (AI) and Machine Learning (ML), digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth, according to a new study.

Open in App

Despite the increased awareness around upskilling, the survey by ed-tech company Great Learning found that 47 per cent of the companies surveyed have still not assigned budgets for upskilling their workforce.

"The technology skill gap among employees is one of the biggest challenges that organisations in India are beset with," Hari Krishnan Nair, Co-founder, Great Learning, said in a statement.

"Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term, from a cost and effectiveness point of view, upskilling is the best way to stay competitive in the long run," Nair said.

As per the survey, that involved more than 300 companies ranging from small and mid-size enterprises (SMEs) to large organisations, 25 per cent of all companies believe AI and ML are the most crucial skills needed to ensure an organisation's future growth.

Digital marketing emerged second with 19 per cent finding it most crucial. It was followed by design thinking, which 10 per cent of companies indicated as most important.

Apart from these, skills related to Internet of Things (IoT), robotic process automation (RPA), and natural language processing/generation (NLP/NLG) emerged as important skills in responses from the surveyed organisations.

( With inputs from IANS )

Tags: Hari Krishnan NairIansindia
Open in App

Related Stories

CricketIndia vs South Africa 2025 Schedule: Full List of Matches, Dates, Venues and Fixtures

TechnologyOpenAI Offers ChatGPT Go Free for a Year in India; Check All the Features Users Can Now Access

NationalGolden Power: Indian Women Now Hold 24,000 Tonnes of Gold, Outshining Global Investors

MumbaiMumbai Man Pursuing PhD in US Booked for Sexually Abusing Woman on False Promise of Marriage

LifestyleCreative Rangoli Designs for Dhanteras and Diwali 2025 to Welcome Goddess Lakshmi

कारोबार Realted Stories

BusinessPower & Instrumentation (Gujarat) Limited H1 FY26 Total Income Grew 38% & Net Profit Surged by 27%

BusinessIndia and Sweden unite for humanitarian innovation

BusinessThe Next Economy Forum 2025 Concludes with Landmark Success at the House of Lords & Oxford University

BusinessExhibition 'From Port to Pride' Held as Part of New Mangalore Port Authority's Golden Jubilee Celebrations

BusinessIndian media and entertainment sector projected to cross $100 billion by 2030