PNN
New Delhi [India], April 3: Alstone, India's leading premium exterior cladding brand, has announced its association with Punjab Kings as the Official Cladding Partner for India's Premier T20 Cricket League 2026. Marking its third engagement with the country's biggest cricketing platform, Alstone continues to strategically leverage high-impact sporting associations to elevate brand visibility and deepen its connect with audiences nationwide.
With over two decades of industry leadership, Alstone has built a strong reputation for delivering cutting-edge cladding solutions that combine performance, durability and aesthetics. Its diverse product portfolio includes Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminium Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC, France.
Having previously partnered with a leading Bengaluru-based franchise, Alstone now aligns with Punjab Kings, a team celebrated for its fearless approach, high-energy gameplay and deeply engaged fan base. This collaboration reflects a natural synergy between Alstone's progressive brand philosophy and the dynamic spirit of Punjab Kings.
Speaking on the association, Mr. Sumit Gupta, Managing Director, Alstone, said:
"Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone's evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for - innovation, performance and consistency."
Saurabh Arora, Chief Commercial Officer, Punjab Kings: "We're happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It's always great to work with brands that are growing strongly across India. We're looking forward to building this partnership together and creating meaningful engagement for fans through the season."
Through this collaboration, Alstone aims to amplify its brand narrative during the season through a robust mix of integrated marketing initiatives, high-impact creative campaigns and targeted on-ground activations. The focus will be on creating deeper engagement with channel partners and end consumers, while reinforcing Alstone's leadership in the premium cladding segment.
Punjab Kings, known for their vibrant identity and unwavering fan loyalty, provide a powerful platform for Alstone to expand its reach and strengthen brand recall. As India's premier T20 cricket league continues to command massive viewership and engagement, Alstone's presence alongside Punjab Kings underlines its commitment to bold brand-building and sustained market expansion.
About Alstone
Alstone has been a pioneer in the cladding industry for over two decades, offering an extensive range of advanced facade solutions including Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminium Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in association with VMZINC, France.
The company operates two state-of-the-art manufacturing facilities one in Dehradun (Uttarakhand) for Aluminium Composite Panels, and another in Kotputli (Rajasthan) for Alstone ALCOMB Honeycomb Panels and other advanced materials. Both plants are equipped with in-house coating lines, ensuring superior quality, consistency and timely delivery.
For Media Enquiries
Lalit Midha:9810155732
lalit.midha@alstoneindia.com ||
www.alstoneindia.com
About Punjab Kings
One of the eight inaugural franchises of the Indian Premier League, Punjab Kings (previously Kings XI Punjab) is owned by a consortium of prominent industry leaders including Ness Wadia, Mohit Burman, Preity G Zinta, and Karan Paul. Based in Chandigarh, Punjab Kings thrive on their fighting spirit, coupled with the wholeheartedness and positive outlook that represents Punjab. The brand's infectious personality has built a strong affinity with fans as a team that strives to provide a global platform for local and upcoming talent. Following a successful IPL 2025 campaign that saw the team reach the finals, Punjab Kings continue to build strong momentum both on and off the field.
Media Contact:
Dhruvan Sharma: 9501730311 || dhruvan@wordswork.in
Sakshi Shah: 9819608901 || sakshi@wordswork.in
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