New Delhi [India], April 29: Elitecon International Limited(BSE: 539533; NSE: ELITECON), a diversified FMCG enterprise, is marking a strategic shift towards building a consumer-facing, multi-category portfolio. The company is targeting approx ₹20,000 crore FMCG revenue by FY30, alongside building a network of over 5,000 distributors and 5 lakh+ retail outlets across India, and establishing a presence in 15+ international markets.
The company plans to invest up to ₹700 crore to support this scale-up, as part of a phased expansion of its FMCG business across India and select global markets, marking a sharper focus on building a consumer-facing, multi-category portfolio. The strategy follows a two-track approach focused on scaling domestic distribution while building a structured presence across global markets, aligned with market readiness, regulatory requirements, and partner-led models.
The company commented on the expansion and said, “Our FMCG strategy is designed to build scale with discipline across both India and international markets. Over the next two years, we aim to significantly expand our domestic distribution footprint while establishing a presence in key export corridors. Over the longer term, our ambition is to build a multi-brand FMCG business with presence in 15+international markets and a revenue potential of ₹15,000-20,000 crore by FY30.”
As part of its near-term roadmap towards FY27, the company focuses on building a high-frequency, multi-category portfolio spanning edible oils, packaged foods, namkeens and savory snacks, ready-to-eat offerings, and everyday household staples, supported by around 5 new brand launches and a planned portfolio of over 70+ SKUs. The company aims to expand its distribution network from over 500 to approximately 2,500 distributors, covering nearly 75,000 retail outlets across 20+ states, while simultaneously activating around 5 export corridors across the Middle East, Africa, and South-East Asia through a phased,compliance-led approach, leveraging its existing global trade presence.
Looking ahead to FY30, the company plans to build a diversified portfolio of 10 consumer brands supported by an expanded SKU base of 150+ products. The expansion will be supported by a planned capital deployment of approximately ₹700 crore over the medium term, directed toward manufacturing capacity, brand development, and distribution scale-up. Elitecon International's existing manufacturing infrastructure, including its 800
MTPD edible oil refinery at Gandhidham and a 235 MT/day manufacturing and packaging facility in Uttar Pradesh provide a strong operational backbone to support this growth.
Elitecon International's expansion roadmap also builds on its established international trade presence across markets such as the UAE, Singapore, and Hong Kong, leveraging existing relationships and logistics capabilities to enable structured FMCG market entry. The phased approach underscores the company's focus on disciplined execution, category diversification, and building a resilient, scalable FMCG platform across domestic and global markets.
About Elitecon International Limited
Founded in 1987 (erstwhile Kashiram Jain & Company Ltd), Elitecon International Limited (BSE: 539533) is a diversified FMCG and global trade enterprise. Headquartered in India, the company has built a growing international footprint with operations spanning the UAE, the UK, Singapore, and more than 50 countries worldwide.
With over three decades of manufacturing and a strong global supply network, 300+ strategic partnerships, and operations supporting the employment of over 2,000 individuals (directly and indirectly), Elitecon continues to strengthen its position as a fast-growing player in the global FMCG and trading ecosystem.
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