PNN
Sikar (Rajasthan) [India], June 4: In a town known for its simplicity and temples, few would have imagined a young man quietly planning to take centuries-old textile traditions global. Yet, that's exactly what CA Piyush Agarwal has doneturning KCPC Bandhani, his family's local saree business, into one of India's most trusted ethnic wear brands.
What started in 1978 as a humble shop in Sikar under the name of Khatushyam Fashion Pvt. Ltd. has grownthread by thread, design by designinto a digital-first powerhouse with thousands of loyal customers, a thriving online store, and over 3000+ unique Bandhani designs lighting up wardrobes across the country.
A Vision Rooted in Culture
Raised amidst the dye pots and gota patti artisans of his family's workshop, CA Piyush Agarwal grew up not just observing but absorbing the culture of craft. But while tradition was sacred, he also saw something missing: visibility, scale, and connection to modern Indian women.
"I didn't want Bandhani to be something you only wear on Teej or weddings," Mr. Agarwal reflects. "I wanted it to live in daily lifeon campuses, in offices, at brunches, even on Instagram."
Because of his excellence in Fashion Corporates and experience from Media Brands (ZeeTV), Mr.Piyush brought a rare mix of industry insight and storytelling vision to ethnic fashion.
His mission? To make ethnic wear relevant, wearable, and widely accessiblewithout compromising its soul.
From Local Bazaars to Digital Shelves
The turning point came when Mr.Piyush took the brand online. Long before e-commerce became fashionable in rural India, KCPC Bandhani launched its official store, OnlineBandhej.com, with a clear intent: to ship Bandhani directly from the artisans to the buyer's doorstep.
Soon, KCPC Bandhani became a familiar name on Amazon, Myntra, and Flipkart. Today, women from Kashmir to Kanyakumari shop the brand for everything from daily-wear kurtis to bridal lehengas and the iconic Marwadi Pila Chunri.
The move wasn't just strategicit was emotional. "It gave our karigars pride. Their work was no longer hidden in the bylanes of Sikarit was being worn in metros and getting five-star reviews," Piyush shares.
The Numbers Tell Their Story
With over 7000+ verified five-star ratings, a 4.8/5 customer satisfaction score, and thousands of repeat buyers, KCPC Bandhani now serves urban trendsetters and traditional homemakers alike.
Their secret? A rare combination of affordability, authenticity, and aesthetic appeal. Each piece is designed for women of all agesbe it a teenager shopping for her first puja saree or a grandmother looking for a light, wearable Bandhani for family functions.
A Movement, Not Just a Brand
For CA Piyush Agarwal, the story doesn't end with selling sarees. He's championing the cause of artisan livelihoods, reviving old dyeing techniques, and rebuilding faith in Indian craftsmanship. The design studio in Sikar still sources directly from local clusters, keeping the community at the brand's heart.
Under his leadership, KCPC Bandhani is now preparing to step into international markets, expand into diffusion lines, and blend Bandhani with Indo-Western silhouettesall while staying true to its cultural core.
To get started, visit the official website of KCPC Bandhani at www.onlinebandhej.com.
KCPC Bandhani, a flagship ethnic wear brand under Khatushyam Fashion Pvt. Ltd., specializes in Bandhani, Gota Patti, and Rajasthani ethnic wear. With over 3000+ live designs and a national presence across leading marketplaces, the brand stands tall on the pillars of tradition, trust, and timeless elegancehelmed by the visionary leadership of CA Piyush Agarwal.
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