, one of India's leading private life insurer brings to you a platform like none other.
is an initiative designed to ensure the talented individuals, who haven't had the time to pursue the dream of being a part of the 'lights-camera-action' scenes, are spotted, groomed aptly and showcased to the world like they truly deserve.
Commenting on the new campaign launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, " Aligned to the larger life-goal-enabling purpose of the brand, the aim of the initiative is to provide a platform that lets individuals pursue post-retirement life-goals, and showcase their latent talent to the world. The initiative meaningfully engages with the customers, allowing them to discover and fulfill their passions during their second innings of life."
GUIDED BY BOLLYWOOD STARS TO BE THE SUPERSTAR AFTER RETIREMENT
As the campaign suggests, is offering the platform to individuals for showcasing and honing their talent across categories - singer, musician, lyricist, director, choreographer, cinematographer, set director, or even a dancer. Anyone who is 45 years and above, and has a desire to bring their talent out can click .
After all entries are received by they will be evaluated and shortlisted by experts. Then prominent Bollywood stars including Abhishek Arora, Himanshu Tiwari, and Abhiruchi Chaand will mentor the selected participants and walk with them through the making of the entire video.
Each of the mentors are true achievers who have made their mark in Bollywood and made the country proud with their unique talents. They will work with talented 45-year olds and above individuals to find their shine. The shortlisted participants will be mentored by these stars in Mumbai every step of the way.
Once the team is ready, the Superstars will be showcased in their very own Music Video. The music video will be created and made right from scratch by the talent who is shortlisted in the Superstar After Retirement campaign. The Music Video will be developed and promoted through popular platforms, company social media handles and much more, to ensure the talent shines across the country.
The initiative is open to all, and the only requirement is that the talent has to be 45 years or above!
For entries:
Watch video on Superstar After Retirement:
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( With inputs from ANI )
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