How Jeetendra Bansode Built High-Valuation Brands from Rural Maharashtra

In an era where founders are often defined by a single venture, Jeetendra Bansode stands out as a rare entrepreneur who has successfully built and scaled businesses across two fundamentally different yet complementary sectors—insurance distribution and automotive services. Starting from zero and driven by execution-led thinking and a deep-rooted love for cars, his journey reflects discipline, scale, and long-term vision.

Scaling Trust at a Larger Canvas: Reliable Assurance

Jeetendra Bansodeʼs entrepreneurial journey began in the insurance sector with the founding of Reliable Assurance in 2007. Over the last 18 years, he has played a pivotal role in building one of Maharashtraʼs most extensive insurance agency networks. Today, Reliable Assurance stands as a large-scale insurance agency with an estimated valuation of ₹150 crore, operating through a strong ecosystem of 12,000+ channel partners and 17+ branches across Maharashtra. The organization manages an annual premium collection exceeding ₹100 crore, with a dominant presence in Maharashtra.

What differentiates Reliable Assurance is not merely its scale, but its structure. Under Jeetendraʼs leadership, the organization institutionalized partner training, backend support systems, technology enablement, and compliance-driven processes, allowing individuals and agencies to build sustainable and long-term income streams in the insurance sector. Further strengthening his footprint in the industry, Jeetendra also serves as a Director at Ideal Insurance Brokers, reinforcing his deep understanding of insurance distribution, regulatory frameworks, and partner-led growth models.

Building Sharvari Motors from the Ground Up

After establishing a strong foundation in insurance, Jeetendra turned his lifelong passion for automobiles into a structured business venture with the founding of Sharvari Motors in 2019. What began as hands-on involvement in car modification and workshop operations evolved into a professionally managed automotive services and car modification brand. Unlike conventional approaches that prioritize metro markets, Sharvari Motors was built and scaled primarily across rural and semi-urban Maharashtra. Jeetendra identified a critical gap in the unorganized automotive aftermarket—lack of standardization, inconsistent quality, and limited scalability. His response was simple yet powerful: build systems first. From standardized operating procedures and technician training to quality control and customer experience, Sharvari Motors was designed for repeatability and trust.

Today, Sharvari Motors records an annual turnover exceeding ₹15 crore. The brand is widely recognized across Maharashtra for precision workmanship, quality finishes, and process-driven execution. Based on its financial performance, brand equity, and scalability potential, Sharvari Motors carries an estimated valuation of around ₹25 crore achieved through organic growth, repeat customers, and credibility rather than external funding or hype-driven expansion.

One Founder, One Philosophy: Systems Over Shortcuts

Across both Reliable Assurance and Sharvari Motors, a consistent leadership philosophy is evident. Jeetendra Bansode focuses on systems, repeatability, and people development. Whether managing large insurance partner networks or automotive workshops, his approach emphasizes transparency, backend strength, and long-term trust. Colleagues and partners describe his leadership style as grounded and execution-focused. Despite operating at scale, he maintains strong on-ground involvement—reviewing processes, mentoring teams, and ensuring quality benchmarks are upheld.

Bridging Automotive and Insurance Ecosystems

Jeetendraʼs presence across automotive services and motor insurance positions him uniquely within the broader mobility ecosystem. His businesses collectively address the entire ownership lifecycle of a vehicle—from customization and maintenance to protection and risk management. This integrated understanding allows him to build ventures that are not only profitable, but deeply aligned with real customer needs.

A Story Rooted in Rural Maharashtra, Built for Scale

Perhaps the most compelling aspect of Jeetendra Bansodeʼs journey is where it was built. From rural and semi-urban Maharashtra, he has demonstrated that scalable, high valuation businesses can emerge far beyond metro cities, provided they are backed by discipline, systems, and clarity of vision.

From a zero-start journey driven by love for cars to leading organizations valued at hundreds of crores, Jeetendra Bansodeʼs story is one of execution-led entrepreneurship quietly building trust, scale, and long-term value across industries.