Mumbai Indians, one of the most successful franchises in Indian cricket, proudly announces its partnership with Lattafa Perfumes as its Official Fragrance Partner. This landmark collaboration unites two icons—one from the world of cricket and the other from the prestigious Middle Eastern perfumery—in a first-of-its-kind partnership that will redefine fan engagement, performance, and sensory experiences. With Mumbai Indians’ unmatched legacy and Lattafa’s expertise in luxury fragrances, this partnership is set to create a unique fusion of sport and scent, bringing fans closer to the game in an immersive way.
“Fragrance is more than just a scent—it’s an identity, a symbol of confidence, and a statement of prestige. Much like Mumbai Indians' legacy, Lattafa embodies excellence, strength, and ambition. This partnership celebrates the winning spirit—both in cricket and in life.” — Sheikh Shahid Ahmed, Founder of Lattafa Perfumes
Mumbai Indians Spokesperson shares “We are delighted to welcome Lattafa Perfumes to the Mumbai Indians family. This partnership brings together two distinctive brands that excel in their fields—cricket and fragrances—making for a perfect synergy. We look forward to an exciting journey together.”
Nayana Tharoor, Head of Marketing, Lattafa Perfumes shares, "At Lattafa, we see fragrances as powerful expressions of identity and emotion, much like the passion that fuels every cricket match. Partnering with Mumbai Indians allows us to bring this philosophy into the world of sports, offering fans a deeper connection to the team through signature scents. By partnering with Mumbai Indians, we aim to enhance the fan experience through our signature fragrances while capturing the spirit of champions both on and off the field.”