PNN
New Delhi [India], February 20: With growing consumer preference for concentrated, alcohol-free fragrance oils, traditional Indian attar makers are witnessing renewed demand across urban and festive markets.
Delhi-based ZAM ZAM PERFUMERS, a heritage fragrance house established in 1991 in Hazrat Nizamuddin, has announced the launch of its new premium unisex fragrance oil, Hayaam, ahead of the upcoming festive and wedding season.
Industry observers note that non-alcoholic attars are gaining popularity among consumers seeking longer-lasting, skin-friendly alternatives to conventional spray perfumes. The segment is also witnessing increased traction during Ramadan and Eid, when demand for alcohol-free formulations traditionally rises.
Growing Market for Concentrated Fragrance Oils
According to retailers, concentrated perfume oils are increasingly preferred for their longevity and subtle projection. Unlike mass-market sprays, attars are applied directly to the skin and develop gradually over time.
"Hayaam has been introduced as a premium unisex fragrance designed for festive wear, social gatherings, and gifting," the company said in a statement.
The 20 ml fragrance oil features a composition that blends fruity and floral top notes with warm woody and amber undertones, positioning it within the brand's higher-value segment.
Festive & Wedding Season Demand
Fragrance retailers typically report a surge in sales during:
* Ramadan evenings
* Eid celebrations
* Wedding season (October-March cycle)
* Community gatherings and gifting periods
With wedding-related consumption forming a significant share of premium attar sales, brands are increasingly focusing on sophisticated packaging and gender-neutral blends.
Hayaam is presented in a gold-accented bottle aimed at the premium gifting category.
Expansion of Traditional Brands into Modern Retail
Over the past decade, several traditional fragrance houses have expanded from local markets into structured retail and e-commerce platforms. ZAM ZAM PERFUMERS currently operates multiple retail outlets and an online storefront, serving customers across India.
Market analysts suggest that rising awareness around alcohol-free and oil-based perfumes has helped traditional players remain competitive despite the dominance of global spray perfume brands.
Premiumisation Within the Attar Industry
Industry participants say there is a visible shift toward premiumisation within the attar category. While affordable 6 ml bottles continue to dominate volume sales, higher-priced fragrance oils in decorative packaging are gaining traction among urban consumers.
Hayaam has been positioned in this premium bracket, targeting buyers looking for long-lasting, non-alcoholic fragrance options suitable for both personal use and gifting.
Outlook
With festive demand cycles, wedding season spending, and increasing digital discovery of traditional brands, the non-alcoholic fragrance oil segment is expected to remain active in the coming months.
Retailers indicate that consumer interest in concentrated perfume oils reflects a broader trend toward heritage-inspired yet contemporary fragrance choices.
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