New Delhi [India], April 06: Spice Lounge Food Works Ltd on Monday saw its shares rise 5 per cent to Rs 27.82, reflecting positive investor sentiment following a strategic business announcement. The company revealed that its experiential and cultural platform, XORA World, will host internationally acclaimed and Grammy Award-winning artist Black Coffee in Hyderabad, marking a significant step in its diversification journey.The event, scheduled for April 2, 2026, at Quake Arena, is part of the artist's India tour and is expected to deliver a premium live entertainment experience.
The company is curating a 50,000 sq. ft. multi-level immersive venue to host the event, underscoring its commitment to high-quality, large-format cultural experiences. This follows the company's recent successful celebration of 50 years of musical excellence by Ilaiyaraaja, highlighting strong momentum in building the XORA World pipeline.The initiative signals a strategic shift for Spice Lounge Food Works as it moves beyond its traditional restaurant-led business model.
By entering adjacent experiential segments such as global music events, the company aims to enhance brand visibility, strengthen direct-to-consumer engagement, and create cross-brand synergies across its portfolio, including Blaze Kebabs, Xora, Salud, Buffalo Wild Wings, and Wing Zone. Additionally, the company is focused on developing non-linear, event-led revenue streams to drive long-term growth.
Chairman and Director Mohan Babu Karjela stated that the company is building a structured platform to integrate hospitality and culture into a scalable ecosystem. With a vision to create repeatable, high-impact engagement platforms, Spice Lounge Food Works aims to strengthen brand equity while diversifying its revenue base.The company currently commands a market capitalisation of Rs 2,199.42 crore.
Disclaimer: This article is for informational purposes only and does not constitute financial advice.
Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor