NewsVoir
New Delhi [India], August 6: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, is thrilled to announce the launch of Tetley Kombucha. Kombucha is a fermented sparkling drink that invites people to enjoy a distinctive and revitalizing drink experience. It promises a great blend of flavor and wellbeing. The mildly fizzy, fermented drink made from tea and a specific culinary culture known as a 'SCOBY' (symbiotic culture of bacteria and yeasts), has gained popularity for its various benefits.
Tetley Kombucha boasts of a unique formulation with prebiotic fibre. It provides consumers with a choice between two captivating variants - Ginger Lemon and Peach, catering to varying taste preferences. With its unique light taste, it aims to offer a rejuvenating experience to consumers.
Speaking about the new launch, Vikram Grover, MD NourishCo Beverages Limited, Tata Consumer Products said, "We are excited to introduce Tetley Kombucha, our latest product launch that extends beyond traditional tea-based beverages. This marks a pivotal moment for Tetley as we enter new categories, aiming to maximize our potential and strengthen brand equity simultaneously. Tetley Kombucha is tailored for individuals who are health-conscious and trend-savvy, appreciating quality products and aspiring to enjoy rejuvenating experiences for their overall wellness."
Tetley is unique due to its imported Kombucha Base, ensuring the highest standards of quality, with every batch undergoing thorough testing to match the brand's unwavering standards before moving forward with commercial production.
Tetley Kombucha will be available at a competitive price of Rs. 175 for 250 ml with a 9-month shelf life. As Tata Consumer Products continues to innovate and expand its offerings, Tetley Kombucha stands out as a delightful choice for those seeking an active and more vibrant lifestyle.
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching's Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets.
For more information, please visit www.tataconsumer.com.
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