Tredence, a leading data science and AI engineering company solving the last-mile problem in analytics, has been recognized as a customer analytics service provider in Forrester's report, Now Tech: Customer Analytics Service Providers (CASPs), Q2 2021.
Forrester, a global leader in research and advisory, published this report as a north star for customer insights professionals, to help them understand the value-add from service providers and find a right-fit partner.
The report overviews 40 CASPs, elaborating how specialized service providers help organizations across the analytics maturity spectrum transform customer data into customer-focused actions to drive acquisition, retention, bigger basket sizes, and enhanced customer experiences.
Tredence, categorized as a data science specialist in this report, is helping customers across retail, CPG, TMT, healthcare, and manufacturing solve pervasive and emerging analytical use cases. The company leverages a diverse toolkit, including applied behavioral science, machine learning, Natural Language Processing (NLP), and optimization algorithms to help customers maximize returns on their customer analytics investments.
Tredence fosters a strong insights-to-impact ecosystem of thought leadership, industry domain expertise, optimization platforms such as ML Works, and joint GTM affiliations with partners - garnering an average 94 per cent net promoter score across engagements.
"In 2021, we are excited about and anticipate more recognitions like Now Tech as we pivot away from a customer analytics model to holistic Customer Experience Management (CXM). Tredence has built a sustainable ecosystem around its CXM vision. From conducting listening tours to workshops to strategy to co-creation to business value realization, we bring in contextual interventions across the customer life cycle to improve customer experience," said Shub Bhowmick, CEO & Co-founder, Tredence.
Apart from the Now Tech Report, Forrester recently recognized Tredence as a "Contender" in The Forrester Wave™: AI Consultancies, Q1 2021. The company is doubling down its investments in AI innovation through Tredence Studio to help clients adapt to disruptive market shifts. With 30+ pre-built AI accelerators, the studio currently manages the overall innovation funnel for the organization that moves employee ideas into resourceful client solutions.
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( With inputs from ANI )
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