Citcon has set out a plan to facilitate European merchants to increasingly adopt some of the most popular Chinese mobile payment tools such as WeChat Pay, Alipay and China UnionPay that are currently used by hundreds of millions of Chinese customers, Xinhua news agency on Tuesday quoted Arlene Go, a Citcon official responsible for marketing communications, as saying.
European merchants can now take advantage of additional revenue streams from Chinese travellers, who are now the largest spenders and the fastest growing traveller segment in Europe, according to the company headquartered in Santa Clara, California.
"Chinese tourism is booming in Europe and we are proud to promote a smart lifestyle by providing travellers access to the digital wallets they prefer," said Chuck Huang, Citcon Founder and CEO.
Huang said the surging influx of Chinese tourists into Europe in recent years has presented an opportunity for retailers in the region to "offer the lifestyle that travellers demand".
Citcon is a cross-border mobile payment and commerce solution provider and a partner of Alipay and WeChat Pay in North America.
In March, it helped the Chinese Consulate General in San Francisco launch electronic payment for its consular services including passport and visa processing for Chinese customers who are accustomed to doing transactions with WeChat Pay or Alipay back in China.
Citcon said its transaction volume and merchant base has grown 10 times since it was founded in 2015.
The company hopes to expand to 50,000 merchant partnerships across all major metropolitan cities in the US, Canada and Europe by the end of 2019.
( With inputs from IANS )