PNN
New Delhi [India], April 1: Kinexin Convention Management, the operator of Yashobhoomi (India International Convention & Expo Centre), successfully hosted a large-scale international roadshow in Seoul on March 26, in collaboration with its parent organization KINTEXKorea's largest state-owned exhibition and convention center.
The roadshow presented a comprehensive overview of India's rapidly growing economy, the national vision of Viksit Bharat 2047, and the expanding opportunities within India's MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. It also highlighted the strategic role of India's Ministry of Commerce and Industry in driving nationwide industrial corridor development and its integration with large-scale projects such as Yashobhoomi and its surrounding district development.
A Global-Scale Roadshow Drawing Strong Industry Attention
The event was held at an international standard, attracting over 350 C-level executives, along with approximately 50 prominent economic and business influencers and YouTubers from India and Korea, many with subscriber bases ranging from tens of thousands to several million. Leading figures from academia, government, and industry specializing in India-related expertise in Korea also attended.
The program commenced with a welcome address by Mr. Min Woo Lee, Chairman of Kinexin C.M. and President of KINTEX, followed by a keynote presentation from Mr. Phil (H.P.) Chung, CEO of Yashobhoomi's operating company. His address focused on:
India's economic trajectory and long-term growth outlook
Strategic opportunities within India's MICE industry
Yashobhoomi's positioning as a leading global venue in South Asia
Opportunities for Korean companies and organizers to expand into India
The event further featured panel discussions, expert presentations on economic trends and the AX (AI Transformation) era, media engagements, and B2B consultation sessions, making it a highly comprehensive and interactive platform.
Strong Media Coverage and Industry Response
The roadshow received significant attention from major Korean media outlets including Yonhap News Agency and Maeil Business Newspaper, reflecting strong interest in India's growth story and Yashobhoomi's strategic role.
Notably, a large number of participants have already approached the organizers to request similar roadshows in Korea in the future, indicating sustained demand and engagement.
Driving Korea-India Exhibition Partnerships
In his media interview, Mr. Phil (H.P.) Chung stated:
"After three years of operating Yashobhoomi, we are now entering a phase of full-scale operations, focusing on attracting and nurturing global trade exhibitions.
Through this roadshow, jointly organized with KINTEX, we have successfully showcased both the Yashobhoomi project and the immense opportunities within the Indian economy."
He further added:
"We are currently in active discussions and agreements with leading Korean exhibition organizers such as Exporum, K-Fairs, Messe Esang, as well as several venue-owning companies, to expand into India within the next 2-3 years."
Expanding Media Outreach in India
The roadshow also featured participation from well-known India-born Korean media personality Abhishek Gupta (Lucky), widely recognized as "Lucky."
Kinexin C.M. announced that Lucky will visit New Delhi next week to collaborate on a follow-up promotional campaign at Yashobhoomi. Through his extensive media network and audience reach, this initiative aims to further promote Yashobhoomi as India's premier convention and exhibition venue while highlighting India's economic growth and opportunities to audiences in both countries.
Unlocking Opportunities for Global Industry-Specific Exhibitions
The roadshow emphasized the strategic potential for over 100 Korean companies to enter India and develop specialized, industry-focused international exhibitions across key sectors. It outlined both the opportunities and challenges of building new exhibition ecosystems in India, particularly in alignment with the country's industrial and economic expansion.
About Yashobhoomi
Yashobhoomi (India International Convention & Expo Centre, www.iiccnewdelhi.com) is one of India's largest and most advanced MICE infrastructures, located in New Delhi. Operated by Kinexin Convention Management, a sister company of KINTEX, the venue is being actively positioned to become a leading hub for global exhibitions, conventions, and business events in South Asia.
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