The awards ceremony is to be hosted by the state for the first time since inception in 2000. Capital Bhopal and the state commercial hub Indore will be venues for the awards ceremony in March.
"Chhapaak" was released on Friday, but it is being talked about more for political reasons than for the serious social message it has handed. The BJP supporters who were eulogising the actor for her courage to play the role of acid-scarred heroine are suddenly seeing her as a vamp.
Deepika had gone to the JNU in Delhi and showed her support to the students protesting against violence there. She met students of diverse political hues and did not speak a word. Each party amplified her silence to suit its convenience and the film got mired in controversy.
While the movie is being opposed in BJP-ruled states, Congress-ruled states are seen not just standing by the film and its makers but are promoting it. Besides exempting the film, Chief Ministers Kamal Nath and Bhupesh Baghel have sought to promote it in Madhya Pradesh and Chhattisgarh. In Chhattisgarh, Health Minister T.S. Singhdev said he would watch the film. The Samajwadi Party has supported "Chhapaak" in Uttar Pradesh and the party has booked an entire cinema hall for its workers.
The BJP's change in stand was quite drastic. After Deepika's visit to the JNU, her promotional video for Ministry of Skill Development has been dropped. The Modi government has clarified though that there is no relation between the two.
State Public Relations Minister P.C. Sharma announced the plan to honour Deepika after the Chief Minister's approval. About the IIFA awards, Sharma said the event to be organised at a cost of of about Rs 700 crore and it will be telecast in 90 countries. Instituted in 2000, the ceremony is held in different countries around the world every year with its 2019 edition being hosted in Mumbai on September 18. He said the government hopes the event will promote tourism in the state.
Kamal Nath tweeted: "Deepika Padukone's film Chhapak is based on a woman's story of self-confidence, struggle, hope, and passion to live with that suffering, sends a positive message about acid-affected women in society."
Leader of Opposition in MP, Gopal Bhargava said: "Her (Deepika's) job is to dance and she should stick to it. If she has to play politics then she should take a plunge into it." Even worse was another comment quoted by a newspaper that the state government exempted the tax even before the movie was released, and would have done so even if it was a porn movie. The Congress condemned Bhargava for his comments.
The BJP supporters burnt the poster of "Chhapak" in Bhopal and Indore on Friday.
Chhattisgarh Chief Minister Baghel tweeted: "The film depicts such heinous crimes like acid attack on women in society and raises awareness. People should watch it with families."
( With inputs from IANS )