In a marketplace crowded with celebrity endorsements, Abhishek Bachchan stands apart for one simple reason: he only associates with brands he genuinely uses and believes in. “I understand that, as a film actor, brand endorsements are part of the job you leverage your celebrity to sell products. But for me, it feels uncomfortable and almost deceitful if I don’t actually use the product,” he says. For Abhishek, authenticity isn’t optional it’s foundational. Every potential partnership begins with a deeply personal filter. “For me, my first criterion if there was a proposal that came to be a brand ambassador was – will I use the product if I don’t already…it has to be that I feel it will be dishonest of me to try and sell the product that I don't use myself.” That philosophy has shaped a portfolio defined not by short-term visibility, but by long-standing loyalty. His relationships with brands often span decades a rarity in today’s fast-moving endorsement economy.
“25 years I still wear an Omega watch. When I used to work with Ford, which I loved working with, I used to drive a Ford car. I still have an Idea mobile number. I still use a Motorola phone. I use AMX as my credit card.” He sums it up plainly: “I feel it'll be dishonest of me to try and sell a product if I don't use it myself.” Beyond personal usage, Abhishek believes modern consumers respond to something deeper than features or marketing promises. “I genuinely believe that authenticity of storytelling and authenticity of intent is something that goes a long way.” For him, a product must carry meaning. “What is the story behind it that appeals to me?” This mindset extends seamlessly into his entrepreneurial journey as well. Whether in sport, consumer brands, or emerging ventures, Abhishek approaches every association with the same principles: credibility, consistency, and long-term thinking. He brings brand intuition, operational patience, and a deep understanding of consumer trust qualities that make him far more than a face on a billboard.
Abhishek also revealed that his investment in brands such as Swiggy and Zepto happened because of a real-life situation. According to him, one day when he ran out of his favourite brand of sauce, he used a quick commerce app to get it delivered in time for dinner and that sparked the idea.He further shared that his love for Thane’s famous Mamledar Misal also played a role in his decision to back Swiggy. Calling it the best misal pav in the world, Abhishek said he regularly ordered from there using the app. "So I called up Swiggy one day and asked, ‘Guys, you deliver this to me every morning. Can I invest in you?’ I spend so much money on those companies for their services that I feel they should give back a bit. Then I try investing in them and make some money off them," he shared. Abhishek has also invested in sports and lifestyle ventures. He owns the Pro Kabaddi League team Jaipur Pink Panthers and is co-owner of Indian Super League club Chennaiyin FC. He has also invested in Vahdam Teas along with cricketer Sachin Tendulkar. On the film front, Abhishek was last seen in Kaalidhar Laapata, which was released directly on a streaming platform. He will next be seen in Shah Rukh Khan's King, directed by Siddharth Anand. The film, which features a star-studded cast, is scheduled to release in cinemas on 24 December 2026.