The collaboration between Icon Star Allu Arjun and filmmaker Lokesh Kanagaraj has turned into a full-blown social media phenomenon. Ever since the announcement video of AA23 dropped, the internet has been buzzing and now, the numbers are speaking louder than ever. Recently Lokesh Kanagaraj shared a picture of himself with the Icon star Allu Arjun and wrote, Add it up, that’s us!@alluarjunonline @anirudhofficial @mythriofficial1M reels for #AA23Theme ❤️#AA23 #LK7.
Mythri Movie Makers also took to social media to celebrate a massive milestone, revealing that the #23Theme has crossed a staggering 1 million reels on Instagram. Sharing their excitement, they wrote, “con Star @alluarjunonline & @lokesh.kanagaraj - the men who set social media on fire with the announcement video 🔥1 MILLION+ REELS for the #23Theme on Instagram ❤🔥❤🔥The First ever Theme OST to hit a Million Reels 🔥@MythriOfficial @bvworksoffl @anirudhofficialSTRIVE FOR GREATNESS🔥Shoot begins in 2026 💥
The makers unveiled the announcement through a striking video introducing the core team of AA23, accompanied by a powerful theme music titled “23 Theme”. What truly caught everyone’s attention were the lyrics of the theme, which subtly hinted at something massive and meaningful. Lines like “Numbers never lie, add it up, that’s me!” appear to be a clever nod to the staggering box office numbers Allu achieved with the global sensation Pushpa 2: The Rule.
AA23 is helmed by visionary filmmaker Lokesh Kanagaraj and is backed by the prestigious banner Mythri Movie Makers, the powerhouse production house behind the global blockbuster Pushpa franchise. Adding to the excitement is the musical genius Anirudh Ravichander, the most sought-after composer of the current generation, who is set to compose the music for AA23. With an exceptional team coming together, AA23 is undoubtedly shaping up to be one of the biggest and most powerful collaborations Indian cinema has ever witnessed.