City
Epaper

Music first, trailer later: Promo blueprint for SRK-starrer 'Pathaan'

By IANS | Updated: November 28, 2022 18:40 IST

Mumbai, Nov 28 If you liked Shah Rukh Khan's 'Pathaan' teaser then here's a piece of disappointing news ...

Open in App

Mumbai, Nov 28 If you liked Shah Rukh Khan's 'Pathaan' teaser then here's a piece of disappointing news - the trailer of the film will take more time to surface. But to make things better, here's another piece of news - the makers of the film have decided to treat the fans first with the film's music.

The director of the spy-action movie - Siddharth Anand has said that prior to the trailer launch - the audience will get to experience the two spectacular songs from the film followed by the trailer release in January.

Siddharth Anand said: "Pathaan has two spectacular songs. And fortunately both are so incredible that they are potential chartbuster anthems of the year. Hence, we decided to give people ample time to enjoy the songs before the film releases."

'Pathaan', which is a part of Aditya Chopra's ambitious spy universe, also stars Deepika Padukone and John Abraham.

The idea of releasing the music first is to further build the anticipation for the film's plot and cash in on the response to the film's music.

"Since December is a party and holiday season for people across the world. So we will release the songs of the film before the theatrical trailer. This is also part of our strategy to hold back the plot of Pathaan to as close to the release as possible. So get ready to dance to the music of 'Pathaan'", the director added.

'Pathaan', which also has a cameo by Salman Khan, will land in theatres on January 25 in Hindi, Tamil and Telugu.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: Aditya ChopraJohn AbrahamDeepika PadukoneDipika r singhRanveer prasad
Open in App

Related Stories

EntertainmentDeepika Padukone Approached for Vicky Kaushal Starrer ‘Mahavatar’? Here’s What We Know

EntertainmentPriyanka Chopra May Replace Deepika Padukone in Kalki 2898 AD Sequel?

LifestyleHrithik Roshan to Gurmeet Choudhary: 5 Actors Who Switched to Strict Diets For Fitness

EntertainmentDeepika Padukone on Global Success: “It Feels Like We’ve Arrived Collectively”

Entertainment“That’s What Feels Meaningful to Me Now,” Says Deepika Padukone About Her Vision of Empowering Others

Entertainment Realted Stories

EntertainmentEthan Hawke calls Paul Dano 'world-class human'

EntertainmentRyan Coogler says he almost lost his mind while filming Michael B. Jordan-starrer ‘Sinners’

EntertainmentTaylor Swift lays bare the wild idea for maintaining secrecy around her wedding invites

EntertainmentThe Weeknd sells catalogue for $1 billion

EntertainmentFilmfare OTT Awards 2025: Black Warrant wins Best Series, Jaideep Ahlawat, Ananya Panday win Best Actor; Check full winners list here