City
Epaper

'Pathaan' director on having SRK, Deepika and John: There's pressure to deliver a cracking product

By IANS | Updated: March 10, 2022 12:45 IST

Mumbai, March 10 Director Siddharth Anand agrees there is a sense of pressure as his upcoming directorial 'Pathaan' ...

Open in App

Mumbai, March 10 Director Siddharth Anand agrees there is a sense of pressure as his upcoming directorial 'Pathaan' has big names such as Shah Rukh Khan, Deepika Padukone and John Abraham.

He says, "'Pathaan' has been designed to deliver the biggest action spectacle that audiences cannot even expect to see from the Hindi film industry. We are carefully and strategically building the entire campaign to engineer some of the biggest moments for fan hysteria around 'Pathaan'."

"So, the date announcement video plays to the gallery big time. We knew that the fans were really thirsty for us to announce the film, given we had kept a lid on it for way too long."

Siddharth explains what was kept in mind while crafting the announcement video.

He says, "We have the most loved superstar of our generation, Shah Rukh Khan, with us. It is an honour and a responsibility for all of us. So, we really can't misstep at any point and we ensured that this video was bang for the buck for everyone who was eagerly waiting for SRK to announce 'Pathaan'!"

"Add to that, we have the biggest female superstar of our country, Deepika Padukone in the film. This makes Pathan even more exciting as SRK and DP have delivered historic blockbusters."

He adds, "On top of that we have John Abraham, who is undisputed in action and commands a huge and a loyal fan base that waits for him to take things several notches higher with every film that he does. So, there is pressure for us to deliver a cracking product and I love that there is this pressure and anticipation. It pushes me to deliver my best work and I'm hoping to do that again with Pathan."

He further says, "I was delighted to see how the fans cheered for their favourite superstars in the loudest possible way. We wanted to generate conversation and fan frenzy with this unit and I'm glad we have achieved this at the start of the campaign."

'Pathaan' will release in Hindi, Tamil and Telugu.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: Shah Rukh KhanSRKSiddharth AnandKolkata knight riders for rsIndia global`times of indiaRahul shahRahul khanSharukh khan
Open in App

Related Stories

EntertainmentSRK Slams Insider-Outsider Narrative With Brutal Yet Beautiful Honesty (Watch Video)

EntertainmentShah Rukh Khan to Make His Met Gala Debut in Sabyasachi Outfit? Here’s What We Know

NationalShah Rukh Khan’s Old Video explaining the Meaning of 'Jihad' Goes Viral Amid Pahalgam Terror Attack Outrage (Watch)

EntertainmentSiddharth Anand Opens Up About His Camaraderie With Saif Ali Khan at ‘Jewel Thief’ Trailer Launch, Shares How He Makes Everybody Comfortable on Set

EntertainmentShah Rukh Khan Facing Bankruptcy? Tarot Card Reader Claims Financial Struggles Behind SRK’s Move from Mannat Bungalow (Watch Video)

Entertainment Realted Stories

Entertainment"Glad we're having a greater say...": Filmmaker Medha Jaishankar on Indian cinema gaining more attention at Oscars

Entertainment"Terrorism is stain on humanity": Salim Merchant on Pahalgam terror attack

Entertainment"It is a phenomenal start to global event": Guneet Monga on WAVES 2025

Entertainment"India will give a befitting reply": Shailesh Lodha reacts to Pahalgam terror attack

EntertainmentMany great initiatives mentioned at WAVES 2025: Madhu Bhandarkar