Blockbuster director Atlee’s wife, Priya Atlee is one of the known actor and sounded producer in the Indian cinema. Today she announced the launch of her new designer clothing brand Red Knot marking her foray into the fashion industry. "Fashion is an extension of one’s personality and creativity”, said Priya Atlee. “With 'Red Knot,' I wanted to create a brand that resonates with modern individuals who are not afraid to stand out and make a statement. Every piece in this collection reflects my passion for design and my belief in celebrating individuality through fashion."
Known for her impeccable style and trendsetting fashion choices, Priya has consistently dazzled with her sophisticated and fashion-forward looks. “Red Knot” is a testament to Priya’s deep-seated passion for design and her commitment to empower and celebrate people of all genders seeking sophisticated and statement pieces. Drawing from her artistic background, Priya has personally designed every piece. The launch of "Red Knot" marks Priya’s transition from film to fashion, showcasing her ability to infuse artistry into every aspect of her work