A recent perfume ad has sent shockwaves among celebs in India and across the globe. Perfume brand Layer’s latest ad for men’s perfume ‘Shot’ uses gang rape and sexual innuendo to promote their perfume. After the commercial went viral, Priyanka Chopra expressed her anger. Taking to Twitter, Priyanka replied to Richa's Chaddha's tweet. She wrote, "Shameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!"
On Saturday sharing a tweet, Richa Chadha had written, "This ad is not an accident. To make an ad, a brand goes through several layers of decision making. Creatives, script, agency, client, casting… DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This brand, the agency that made this ad need to be sued for the filth they’re serving."The Information and Broadcasting Ministry asked Twitter and YouTube to remove the videos of the advertisements from their social media platforms. In letters to Twitter and YouTube, the ministry said the videos were "detrimental to the portrayal of women in the interest of decency and morality" and in violation of Information Technology (Intermediary Guidelines and Digital Media Ethics Code).The ministry said that the Advertising Standards Council of India (ASCI) has also found the videos in violation of its guidelines and asked the advertiser to suspend the advertisement on an immediate basis.