Bollywood Actor Salman Khan launched his grooming and personal care brand FRSH on the auspicious occasion of Eid. The brand has been co-created by Scentials Beauty Care and Wellness Pvt. Ltd, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. n a IGTV video posted on his Instagram handle, Khan said "Currently, sanitisers are the need of the hour.
These products are of good quality and priced well. The brand will launch deodorant, body wipes and perfumes in the future.The Frsh sanitisers, which are 72% alcohol-based, are available on its official website, and will be later available at stores, said Khan. However, in addition to those who lauded the move, there were many others who triggered the marathon of jokes and memes. Many also asked the actor about the missing 'E' in the name.