New Delhi, Nov 6 Cinema halls have reopened after the pandemic, but exhibitors say they are struggling to bounce back in business.
Lack of new content, missing magic of big Bollywood entertainers and fear of the virus have all led people to avoid the cinematic experience, forcing theatre owners run shows with empty seats.
Last month, cinemas in several states including Delhi-NCR opened doors to patrons after seven months. The government of Maharashtra also announced reopening of theatres across the state on November 5, with 50 per cent occupancy.
These are positive signs for the film trade but they pose new challenges, mainly pertaining to luring people back into the theatres.
"The initial response has been slow primarily because of safety concerns, norms with respect to occupancy limits and the lack of new content. Patrons however have responded well to new regional content released. Increased confidence amongst patrons on the safety measures undertaken by the exhibitors, new big releases, ,further relaxation on occupancy limits and re-opening of cinema halls pan India may drive increase in footfalls," Chandrashekar Mantha, Partner, Deloitte India, told .
Ashish Saksena, COO
( With inputs from IANS )
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