By life
New Delhi, June 6 The launch of a new 7-screen multiplex at Global Mall, Mysore Road in Bengaluru was announced by PVR INOX. The opening will add to the brand's 24 locations and 146 screens in the city, making it Bengaluru's sixth multisensory 4DX theatre.
The cinema is housed in Global Mall located next to Nayandahalli Metro Station and has a seating capacity of 1189 with last row recliners. The cinema is equipped with the best-in-class theatrical solutions including the SP4K next- generation laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audis feature advanced Dolby Atmos audio and Next-Gen 3D technology for an immersive experience.
Commenting on the launch, Ajay Bijli, Managing Director, PVR INOX Limited said, "We are delighted to expand our presence in Bengaluru, one of India's fastest growing, accommodating and cosmopolitan cities. Karnataka as one of the fastest growing states and IT hub of India has started attracting migrant population from other states due to employment opportunities. Out of home entertainment such as cinemas remains an inherent need for such people. As part of our merger synergies, we are aggressively looking at accelerating screen rollout across key markets and also tapping unexplored territories."
The property is designed magnificently with curated artworks of eminent actors and actresses with a big plasmas in the foyer give a grand appearance. Moving towards a digital era with online ticket booking taking precedence, the box office has ben replaced with POS podiums for self-ticketing.
"We are delighted to announce the launch of our first cinema at Mysore Road which is gaining a lot of popularity due to growth of social infrastructure, establishment of MNCs and strong connectivity to the rest of the city. We are also introducing our hugely successful 4DX format to this part of the city with a view to make the cinema viewing more experiential. The Kannada film industry has been the biggest discovery of 2022 in terms of popularity and quality content resonating with audiences across geographies. We are certain that the cinema would be a great destination for movie goers," said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
4DX is the world's first 4D movie format that delivers a fully immersive cinematic experience by which movies are no longer bound by their visual and aural limits. 4DX's immersive cinematic experience presents the future of the movie industry and is widely considered to be the biggest innovation in cinematic technology to date.
With the opening, PVR INOX expands its footprint in South India and deepens its position in Karnataka with 530 screens across 95 properties and 189 screens across 34 properties.
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