Zomato, the homegrown restaurant search, and food delivery platform, has the most savage come back for all those who copied their viral 'kabhi kabhi' tweet.
The food service provider gave birth to a viral trend on social media with its tweet about ordering "Ghar ka khana (home cooked food)," last week. With the tweet, Zomato recommended it's consumers that sometimes they should eat home cooked food instead of ordering from outside.
"Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye (Guys sometimes you should eat home cooked food)," read the post that went viral like wildfire in no time.
Following the trend, many other compes started recommending people to do the opposite of what their services stand for.
For instance, Youtube suggested people to put their phone aside at 3 AM and just sleep. MobiKwik, a digital wallet which takes pride in the fact that it lets people pay bills anywhere, anytime through their mobile phones, recommended its followers to go old school and stand in queues.
TVF (The Viral Fever), a popular YouTube channel, tweeted, "Guys, kabhi kabhi ghar pe TV bhi dekh lena chahiye (Guys sometimes you should watch TV at home)."
Taking a jibe at all those following the trend, Zomato recently posted a screenshot of tweets posted by various compes, and wrote, "Guys, kabhi kabhi khud ke acche tweet bhi soch lene chahiye. (Guys sometimes you should come up with original creative tweets".
There were many other compes who didn't make their way into the screenshot but their tweets were just as witty.
Smirnoff, a brand of vodka, asked its followers to drink water. "Guys, kabhi kabhi pa bhi pi lena chahiye (Guys, sometimes you should just drink water)," the company tweeted.
Behrouz Biry, a food joint popular for the dish, tweeted, "Behrouz mulk ke wasiyo, kabhi Dal Chawal bhi kha lena chahiye! (Citizens of Behrouz, sometimes you should eat dal-rice)."
Radio city too joined the club and tweeted, "Guys, kabhi kabhi Car mai aux connect karke bhi songs sun lene chahiye (Guys, sometimes you should connect you aux in the car and listen to songs)
"Guys, kabhi kabhi bina heartbreak ke bhi poetry likh liya karo (Guys, some times you should write poetry without heartbreak)," read the tweet by Terribly Tiny Tales, a storytelling platform which is famous for posting terribly short stories that can make hearts melt.
( With inputs from ANI )