From allegations of rift between the CRPF and Jammu and Kashmir Police to falsely showing scenes of 2018 Kulgam blast video as "massacre" being carried out in the region, rumour mongers are leaving no stone unturned to build public opinion against India.
Fact-checking website Boom on Monday revealed that two graphics attributed to news channel 'Mirror Now' claiming the Indian government has banned animal sacrifice in Kashmir, is fake.
Mirror Now's editor Faye D'Souza tweeted that the graphics were photoshopped.
The journalist whose photo and name can be spotted in the viral graphic is currently reporting on the floods in Kerala and not on Kashmir, Boom said.
Another fake message planted on social media alleged that a "Muslim Kashmiri policeman shot & killed five Indian CRPF personnel in a 'blue on blue' attack after they refused to let a pregnant woman by because she didn't have the curfew pass. Things on edge since that attack."
Both the Central Reserve Police Force (CRPF) and Jammu and Kashmir Police on Monday dismissed the messages of rift among security forces deployed in Jammu and Kashmir.
"The malicious content of this tweet is absolutely baseless and untrue. As always, all the security forces of India are working with coordination and bonhomie. Patriotism and our tricolour lie at the core of our heart and existence, even when the color of our uniforms may differ," the CRPF said in a tweet.
The Indian government is contemplating legal action against media outlets for reporting fabricated and baseless news relating to developments in Jammu and Kashmir.
Attributing "facts" to foreign news agencies, a few media outlets claimed that the Valley witnessed a large-scale protest and violence on Friday.
Earlier, prominent Pakistan news daily 'Dawn' went to the extent of claiming that over 10,000 people have gathered in Srinagar staging a protest over revocation of special status granted to Jammu and Kashmir.
Experts warn that Indian social media users need to exercise caution while sharing news as they may become victim to psychological warfare controlled by foreign powers.
Similar information war was waged after the Indian pilot Abhinandan Varthaman's plane crashed in Pakistani territory on February 27.
The hysteria unleashed on social media contributed to a shift in India's focus from fighting cross-border terrorism to bringing the pilot back home, according to experts.
"In such a case when self-regulation becomes ineffective, it will be a good idea to come up with specific guidelines which should govern the behaviour and the acts done on social media during important moments of our national interest," Pavan Duggal, one of the nation's top cyber law experts, had told .
( With inputs from IANS )