Tanishq store in Gandhidham, Gujarat was attacked by miscreants on Wednesday, where they allegedly forced the store manager to write apology note amid row over ad.
Tanishq by Titan, on Monday faced #BoycottTanishq trend on social media after it released the ad showing a Hindu-Muslim couple. #BoycottTanishq was top trending on #Twitter. More than 19,000 people tweeted calling for a ban on the advertisement and the jewellery brand.
After being slammed by Twitterati, Tanishq withdrew the advertisement for a jewellery range which showed an inter-faith marriage.
On Tuesday, Tanishq and the Tata group were being slammed for cowering to social media pressure and withdrawing the ad. Some twitterati had linked the Tanishq ad to love jihad.
While launching the Ekatvam range, Titan had highlighted the theme of Oneness. "Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1,000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness.".