As summer arrives, the much-awaited blackberry (jamun) season has begun, but with a surprising twist – the prices have soared, with some areas seeing rates crossing ₹500 per kilogram. Once an affordable summer fruit, jamun has now become a luxury that many consumers can no longer enjoy. Currently, prices range between ₹120 to ₹140 per half kilogram, with some markets selling by the bowl for no less than ₹50 per serving.
The price surge is not limited to blackberries alone; other wild fruits like carandas and mangoes are also seeing an increase in their prices this year. Historically priced at ₹20 to ₹25, these fruits are now out of reach for many families due to the rising costs. This trend reflects a broader issue tied to urban development and pollution, which has contributed to the increasing prices and diminishing availability of wild fruits.
The rapid urbanization and development in forest areas have led to the cutting down of fruit-bearing trees, particularly those that have been providing wild fruits for decades. Additionally, pollution from stone quarries has worsened the situation, as dust accumulation on the fruits makes them less appealing. However, demand for these fruits remains high, especially for blackberry, which is known for its medicinal properties, including its benefits for managing diabetes.
Despite the health benefits, the escalating prices are leaving many people, especially those in need of blackberries for its medicinal value, unable to enjoy this seasonal fruit. With demand outstripping supply, it is unclear when or if prices will stabilize, leaving consumers to wonder if their favorite wild fruits will continue to be an affordable treat or become a rare indulgence.