After gaining a remarkable fan base in Delhi, the brand brought the globally acclaimed concept to Mumbai, giving the football lovers in the city a never before seen avenue to explore.
The league is a celebration of the city's street football culture and is aimed to encourage young talent to chase their passion for the game. The highlight of the league in Mumbai was the all women's tournament which saw adidas further dial up its efforts of driving inclusivity and equal opportunity for all athletes, irrespective of gender. Staying true to their belief of 'changing lives through the power of sports', adidas also hosted teams from Dharavi at the League thereby furthering their efforts to level the playing field.
Apart from enjoying a highly competitive and intense football tournament, young footballers also got to test their skills in the 1V1 Panna cage battles and 60-second skill circuits, which garnered a lot of attention amongst the players present there.
Present at the event, Indian footballer and adidas asset Robin Singh said: "The adidas Tango League is an extremely popular urban football concept in India and across the globe. I wish I had something like this when I was growing up in football. With brands like adidas coming forward and facilitating such grass root efforts, the league is a boost for city amateurs."
As the global leader in football, adidas continues to promote and nurture grassroots football in India by bringing innovative concepts to bring football closer to Ind. adidas Tango League serves as the most disruptive hunt for the amateur players that standout both on and off the pitch.
Commenting on the event, Manish Sapra, Senior Marketing Director, adidas India, said: "adidas understands its responsibility as the global leader in sports. We aim to work with and serve athletes of all skill levels. So whether it's a young girl or a boy or a pro athlete, we want to inspire them through unique sport experiences to drive individual growth, helping create a better future."
( With inputs from IANS )