Mumbai (Maharashtra) [India], November 15 : The All India Pickleball Association (AIPA) has announced Mandira Bedi as the Brand Ambassador for Pickleball.
Mandira's association with AIPA aims to inspire greater female participation in the sport, which is witnessing strong growth worldwide. Women currently account for 40 per cent of players globally, with their numbers increasing at a faster rate than men.
Mandira Bedi actively participated in the 19-plus mixed doubles intermediate category at the ongoing World Pickleball Championship (WPC) Series, powered by the World Pickleball League (WPBL). The event is being held at the Cricket Club of India (CCI), Mumbai, from November 12-17, 2024.
In a statement shared via a press release by AIPA, Mandira Bedi said, "I really love and enjoy playing pickleball. It is accessible, fun, and a great way to stay fit. I have been passionate about pickleball for some time, and now my association with the sport has grown stronger as the All India Pickleball Association has announced me as the brand ambassador for this fast-growing sport. It's inspiring to see how the sport is evolving, and I hope my journey inspires many more women to pick up a paddle and join this vibrant community."
She added, "It was a wonderful experience to be a part of the WPC Series, both as a brand ambassador and as a participant. Being involved in such an exciting and dynamic event, where the passion for pickleball is so evident, was truly rewarding. I feel privileged and grateful for this opportunity to be part of the sport and to encourage more people, especially women, to get involved."
Arvind Prabhoo, President of AIPA, expressed his excitement, saying, "We are proud to announce Mandira Bedi as the face of Pickleball in India. Mandira dons many hats - from actress and cricket anchor to author and fitness icon - and now adds another with her role in AIPA. Her boundless energy and unwavering dedication resonate with both our association and the spirit of Pickleball. She is truly the perfect choice to inspire and lead the growth of this sport across India, especially among women and new players."
Sunil Valavalkar, Founder of AIPA, echoed this sentiment, stating, "AIPA is delighted to announce Mandira Bedi as its Brand Ambassador. Her reputation as a sports enthusiast, fitness advocate, and influential personality aligns perfectly with our mission to promote Pickleball across India. We look forward to working together to grow the sport. Mandira Bedi's involvement will significantly enhance AIPA's efforts to promote Pickleball, encourage participation, and develop the sport nationwide."
As AIPA's Brand Ambassador, Mandira Bedi will play a crucial role in raising the sport's visibility and encouraging women to embrace Pickleball for fitness, fun, and camaraderie. With her passion and commitment, AIPA is confident that Pickleball will continue to thrive and expand as a sport that welcomes players of all ages and backgrounds.
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