Soon after the Congress announced Sonia Gandhi as its President after a marathon meeting of the Congress Working Committee, BJP leader Amit Malviya put out a video message that described the Congress as "slave" of the family.
Malviya, who is in-charge of BJP's national information and technology department tweeted a seven-second video with the message "To Congress with love..."
In the video a woman is heard saying, tumlog zindagi bhar maa bete ki gulami karte rahoge (you people will continue to be slaves of the mother and son).
The jibe comes in the wake of Rahul Gandhi's insistence on not continuing as the party President and advocating that the new president must be chosen outside the family.
Rahul resigned from the top party post after the humiliating defeat in general elections. The Congress won just 52 seats against the 303 of the BJP.
This was the second successive Lok Sabha polls when the party got less than the seats required to get the position of Leader of Opposition. In 2014, the Congress had won 44 seats.
Besides, Rahul also lost his own seat in the family bastion of Amethi in Uttar Pradesh. He, however, is still an MP because this time he contested from a second seat - Wayanad in Kerala - which he won.
( With inputs from ANI )