City
Epaper

5G too far as Vivo aims to deliver better smartphones to Indians

By IANS | Updated: July 11, 2021 09:25 IST

New Delhi, July 11 As smartphone brands go gung-ho about launching 5G-ready devices while the technology is years ...

Open in App

New Delhi, July 11 As smartphone brands go gung-ho about launching 5G-ready devices while the technology is years away from mass adoption in India, Vivo is not into the mad rush to launch 5G devices, but rather focuses on delivering better, customised smartphones for the users in the country, a top executive said on Sunday.

According to Nipun Marya, Director-Brand strategy, Vivo India, Indian users, especially millennials and Gen Z, are deeply invested in their smartphones and understand the technology that goes behind the scene.

"We are closely listening to these young customers. Although the consumers are excited about 5G in India despite the technology not yet in sight, we have to respect their choices. Our main focus is to deliver tailor-made, best-in-class smartphones with top-of-the-line hardware and software," Marya told .

A strong player in the offline segment, Vivo was at the third position in the Indian smartphone market in Q1 2021. It continued to maintain its lead in the offline channel with a 29 per cent share, ahead of Samsung, according to the latest IDC data.

The company regained its title sponsorship for the Indian Premier League

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: indiasamsungNew DelhiIDCThe new delhi municipal councilDelhi south-westIndiUk-indiaRepublic of indiaIndia india
Open in App

Related Stories

MumbaiUniversity of Bristol Chooses Mumbai for Its First Overseas Campus, Set to Open in September 2026

NationalRaksha Bandhan 2025: Now You Can Send a Rakhi to Your Brother in India Post's Waterproof Envelope — Here's How to Track Your Parcel

NationalGold in Dubai Cheaper Than India: Pricing, Rules, and Import Limits Explained

NationalIndia Spends ₹1.38 Lakh Crore Annually on Edible Oil Imports

International‘This Might Hit You Hard’: NATO Chief Mark Rutte's Warning to India, China, and Brazil Over Russia Ties Amid Ukraine War

Technology Realted Stories

TechnologySouth Korean President Lee calls for measures to curb fake news on YouTube

TechnologyDPIIT ieam visits Bengaluru to boost IoT and Deep-Tech innovation

TechnologyIndia's smartphone exports hit record $7.72 billion in Q1FY26, Apple leads with $6 billion

TechnologyIndia’s chip market poised to scale $110 billion by 2030

TechnologyQ1 Earnings Review: Brokerages give mixed outlook, earnings downgrade ratio drops