New Delhi, Oct 12 While the ongoing pandemic has left crores of Ind in deep financial trouble who are struggling to make ends meet, the aspirational Bharat riding on the pent-up demand and discretionary income is all set to embark on a record online festive sale journey that begins this week.
E-commerce marketplaces Amazon, Flipkart and Snapdeal are ready with festive discounts and mega offers that will begin raining on the consumers from October 16 and those five-six days are set to defy the pandemic-induced economic distress that has engulfed the masses.
Driven by the small-town India, the festive seasons sales are looking to break earlier records. According to Bengaluru-based management consulting firm RedSeer, the forthcoming festive season sale is projected to generate a gross merchandise value
( With inputs from IANS )
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