City
Epaper

Google acquires wearable brand Fitbit for $2.1bn

By IANS | Updated: November 2, 2019 00:00 IST

Google on Friday announced that it has acquired leading wearable brand Fitbit for $2.1 billion.

Open in App

"Today, we're announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand," said Rick Osterloh, Senior Vice President, Devices & Services, Google.

"By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world," he added.

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit.

Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

Google aspires to create tools that help people enhance their knowledge, success, health and happiness.

"This goal is closely aligned with Fitbit's long-time focus on wellness and helping people live healthier, more active lives," said Google.

Similar to its other products, Google said "with wearables, we will be transparent about the data we collect".

"We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move or delete their data," the company said.

Fitbit co-founder and CEO James Park called Google "an ideal partner" to advance Fitbit's mission.

"With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead," Park said in a statement.

( With inputs from IANS )

Tags: googleFitbitJames ParkIans
Open in App

Related Stories

TechnologyGoogle Layoffs: Indian Employees in Hyderabad and Bengaluru Likely to Be Affected

CricketIPL 2025: Google Doodle Celebrates Beginning of Indian Premier League Season 18

LifestyleNowruz 2025: Google Doodle Celebrates Persian New Year to Mark Spring Season

TechnologyGoogle Celebrates March 2025 Final Half Moon With Doodle Game, Challenges Users Knowledge About Lunar Cycle

Social ViralNap Time at Work? Google’s Gurugram Office Lets Employees Sleep on the Job (Watch Video)

टेकमेनिया Realted Stories

TechnologyTechnology means only Narendra Modi ji, says Chandrababu Naidu

TechnologyIndia, Denmark sign pact to accelerate drive for clean energy

TechnologySwiggy shares hit 52-week low, fall over 43 pc this year

TechnologyLearnt a lot from Naidu's technology initiatives as Gujarat CM, says PM Modi

TechnologyProviding elderlies dignity in old age collective responsibility of nation: President Murmu