City
Epaper

Google tracking your online purchase history

By IANS | Updated: May 18, 2019 10:25 IST

Google is quietly keeping track of every single purchase you have made in years, thanks to purchase receipts sent to your personal Gmail account.

Open in App

According to a report in CNBC on Friday, the information is made available to users via a private web tool which, the company claims, keeps your data private.

Google, however, stressed it does not use the information for personalized ad tracking.

In 2017, the tech giant said it would stop using data collected from Gmail messages to personalize ads.

"To help you easily view and keep track of your purchases, bookings and subscriptions in one place, we've created a private destination that can only be seen by you," Google told The Verge in a statement.

"You can delete this information at any time. We don't use any information from your Gmail messages to serve you ads, and that includes the email receipts and confirmations shown on the Purchase page," the company added.

Google, however, did not say how long this web tool has been active.

The company on May 14 announced it will now allow ads to reflect on the homepage of its mobile app.

The ads would be displayed on the "Discover" section of the homepage in a news feed layout and would be algorithmically personalised.

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its "Gallery ads" feature.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Open in App

Related Stories

InternationalPM Modi thanks Croatia for backing India's fight against terrorism

TechnologySAIL beefs up Indian Navy’s INS Arnala with special steel

BusinessSAIL beefs up Indian Navy’s INS Arnala with special steel

NationalMonsoon arrives early in Rajasthan; rainfall in most places of the state

NationalSAIL beefs up Indian Navy’s INS Arnala with special steel

टेकमेनिया Realted Stories

TechnologyFM Sitharaman urges fintechs to look beyond cities, tap into rural India's potential

TechnologyMedia report on RBI scrutiny unverified and malicious: Standard Chartered Bank

TechnologyHere's what we know about US' PlayStation's concert series

TechnologySilver hits another record high of Rs 1.11 lakh per kg, outshines gold

TechnologyIndia now has 40 crude oil suppliers, domestic output also rising: Hardeep Puri