"Cybertruck" is inspired by "Lotus Esprit S1" from the Bond film "The Spy Who Loved Me".
The truck will come in three versions with 250 miles, 300 miles and 500 miles of range, respectively.
The base version of the truck will start at $39,900, while the prices for the top end Tri Motor All-Wheel-Drive version of the Cybertruck start at $69,900.
The most expensive version of the truck, the Tri Motor AWDrive, will be able to carry 3,500 pounds, tow up to 14,000 pounds and go from zero to 60 in 2.9 seconds.
It comes with six seats and features armoured glass and ultra-strong panels that are made of the same alloys found on spacecraft.
Additionally, using an adaptive air suspension system, drivers will also be able to adjust the ride height of the truck, for when they are on the highway or off-road.
According to research firm IHS Markit, the Ford F-150 has been the top-selling pickup truck in the US for more than 40 years, followed by GM's Chevrolet Silverado.
Pickup trucks are currently the fastest-growing segment in the US.
At the Los Angeles event at the Tesla Design Centre late Thursday, Musk took a dig at Ford, showing a video of a "tug of war" between F-150 and the Cybertruck.
In June this year, the Tesla CEO said the truck would start at "less than $50,000," putting it between the starting price of the Model 3 (currently $39,400) and the Model S (currently $79,990) sedans.
Musk originally planned to reveal the truck earlier this year, but extended the launch event to November.
( With inputs from IANS )