New Delhi, July 4 To compete with the growing share of Chinese players like Xiaomi and Vivo in the mid-budget segment, Samsung came up with a brand new, online-exclusive Galaxy M series for millennials as an online exclusive in January last year.
In almost a year-and-a-half time span, the series has generated mass appeal in the affordable segment; writing a success story for the South Korean giant and helping it gain a substantial share in the online segment.
What clicked for 'Galaxy M' series in India is simple: The company closely picked up insights from the young Indian millennials who shop online, and translated those inputs into 'Make in India' handsets that brought super sales, and are still doing the same with newer models.
"We are entirely grateful to our consumers for the success of Galaxy M series in India. This success is an ode to the fact that M series was designed ground-up in India for the young Indian consumers and manufactured at our factory in Noida," Asim Warsi, Senior Vice President, Samsung India, told .
The whole Galaxy M series, in particular the Galaxy M30s device, performed well in the online segment last year, helping revive Samsung's online share.
The company last month added two new products M11 and M01 to its M-series portfolio and M21 in the last quarter to taste the same success again which it got in 2019 due to M30s.
According to Counterpoint Research, online channels are likely to account for a highest-ever 45 per cent share of smartphone sales in 2020 owing to the Covid-19 situation as people would prefer to buy devices online to maintain social distancing.
"The 'M' series is doing quite well and helped Samsung in gaining share in online channels. Largest battery
( With inputs from IANS )