City
Epaper

Resumption of India marketing initiatives helps Spotify reach 381 mn users

By IANS | Updated: October 27, 2021 20:35 IST

New Delhi, Oct 27 Riding on its India performance and resumption of marketing activity in the country, Swedish ...

Open in App

New Delhi, Oct 27 Riding on its India performance and resumption of marketing activity in the country, Swedish music streaming app Spotify on Wednesday said it has reached 381 million monthly active users (MAUs) in its third quarter (Q3), a 19 per cent growth (on-year).

The company has experienced double-digit growth in all regions.

The growth was "aided by the resumption of marketing activity in India along with above-plan growth in the Philippines and Indonesia," the company said in a statement.

"Audio is our right to win. While we have been relentless in our pursuit of being the world's largest audio platform, it's still early days and we are just getting started," said Spotify CEO and Founder, Daniel Ek.

This quarter, Spotify added several major promotional partnerships, including OnePlus (Spotify preloads on OnePlus mobile devices in India with 3 or 6 month trials and a limited offer of 12 month trials to OnePlus Red Cable Club members).

At the end of Q3, it had 3.2 million podcasts on the platform (up from 2.9 million at the end of Q2).

"Internationally, we released 76 new O&E (owned and exclusive) podcasts, with notable traction in India and Latin America where Originals have been helpful in stimulating new user acquisition," the company informed.

Premium subscribers grew 19 per cent to 172 million in the quarter. Revenue grew 27 per cent to 2,501 million euros.

Among MAUs that engaged with podcasts in Q3, consumption trends remained strong (up 20 per cent Y/Y on a per user basis) while month-over-month retention rates continued to trend positively.

"Podcast share of overall consumption hours on our platform also reached an all-time high during the quarter," the company said.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: Oneplus red cable clubindiaNew DelhiThe new delhi municipal councilDelhi south-westIndiUk-indiaRepublic of indiaDaniel ekIndia india
Open in App

Related Stories

NationalCOVID-19 Update: Mumbai Cases Drop Sharply; India’s Active Tally Drops By 428

CricketIndia vs India A Intra-Squad LIVE Streaming: When and Where To Watch Intra-Squad Match on TV and Online?

Navi MumbaiNavi Mumbai News: Border Crackdown Forces Indian Woman to Part With Children and Husband Amid Citizenship Chaos

NationalAir India Plane Crash in Gujarat: Could This Be One of India’s Deadliest Air Disasters? Here Are Top 5 Worst Aviation Tragedies

HealthCOVID-19: What is XFG? New Recombinant Variant Detected With Rapid Spread Potential

Technology Realted Stories

TechnologyDGCA gives clean chit to Air India’s Boeing 787 fleet amid thorough inspection

TechnologyNo major safety concerns with Air India’s Boeing 787 fleet: DGCA

TechnologyAndhra Pradesh plans to establish three circular economy parks

TechnologyIPO-bound Arisinfra's net loss widens to Rs 17.3 crore, revenue drops nearly 7 pc in FY24

TechnologyUnion Minister Jitendra Singh reviews progress of science and technology institutes in Northeast