City
Epaper

Sony launches new full-frame mirrorless camera in India

By IANS | Updated: October 12, 2020 15:31 IST

New Delhi, Oct 12 Sony on Monday announced Alpha 7S full-frame mirrorless camera series with 'Alpha 7S III' for ...

Open in App

New Delhi, Oct 12 Sony on Monday announced Alpha 7S full-frame mirrorless camera series with 'Alpha 7S III' for Rs 3,34,990 in India.

The camera features a brand new 12.1MP back-illuminated full-frame image sensor with ultra-high 's' series sensitivity and over 15 stop wide dynamic range, video-recording capabilities including 4K 120pi and 10-bit 4:2:2 colour depth, the company said in a statement.

"Alpha 7S III combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment," said Mukesh Srivastava, Digital Imaging Head at Sony India.

The camera comes with a new heat-dissipating mechanism, dual-slot relay recording, enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system and a touch-screen interface and side flip LCD screen.

The new CMOS image sensor and BIONZ XR image processing engine in the Alpha 7S III aims to delivers legendary S-series sensitivity with significantly enhanced colour reproduction and texture renderings for improved overall image quality.

In addition, real-time tracking and real-time eye AF are available in Alpha 7S III to maintain constant focus on the intended subject.

Sony said its advanced real-time eye AF improves detection performance by 30 per cent over the previous system, thanks to the new image-processing engine.

It ensures accurate, reliable detection, even when the subject's face looks away. Real-time eye AF is automatically initiated when an eye is detected.

The new Alpha 7S III camera will be available from October 15.

 

( With inputs from IANS )

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: Mukesh srivastavaindiaNew DelhiSonyThe new delhi municipal councilDelhi south-westSony indiaIndiUk-indiaRepublic of india
Open in App

Related Stories

MumbaiUniversity of Bristol Chooses Mumbai for Its First Overseas Campus, Set to Open in September 2026

NationalRaksha Bandhan 2025: Now You Can Send a Rakhi to Your Brother in India Post's Waterproof Envelope — Here's How to Track Your Parcel

NationalGold in Dubai Cheaper Than India: Pricing, Rules, and Import Limits Explained

NationalIndia Spends ₹1.38 Lakh Crore Annually on Edible Oil Imports

International‘This Might Hit You Hard’: NATO Chief Mark Rutte's Warning to India, China, and Brazil Over Russia Ties Amid Ukraine War

Technology Realted Stories

TechnologySouth Korean President Lee calls for measures to curb fake news on YouTube

TechnologyDPIIT ieam visits Bengaluru to boost IoT and Deep-Tech innovation

TechnologyIndia's smartphone exports hit record $7.72 billion in Q1FY26, Apple leads with $6 billion

TechnologyIndia’s chip market poised to scale $110 billion by 2030

TechnologyQ1 Earnings Review: Brokerages give mixed outlook, earnings downgrade ratio drops