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Want to delve deeper into 'Make in India' strategy: OnePlus

By IANS | Published: July 03, 2020 9:35 AM

New Delhi, July 3 Despite a surge in anti-China sentiment in the country, a top executive of smartphone ...

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New Delhi, July 3 Despite a surge in anti-China sentiment in the country, a top executive of smartphone brand OnePlus said on Friday that the company has commenced manufacturing TVs in India and remains committed to achieving long-term growth as it seeks to integrate and delve deeper into the Make in India strategy.

The company on Thursday launched OnePlus TV U Series and Y Series packed with smart features which will enable users to pair with up to five devices at the same time.

The premium handset maker also announced this week that its first smartphone in the affordable segment, OnePlus Nord, will be initially launched in India and Europe.

"India continues to be a key market for OnePlus since our entry in 2014 and we are committed towards our focus in the region. Over the years, we have worked hard to strengthen our manufacturing capabilities in line with the 'Make in India' initiative," Navnit Nakra, Vice President and Chief Strategy Officer, OnePlus India, told in an email interview.

OnePlus has been manufacturing its devices in India since February 2018.

"We have also commenced the manufacturing of the OnePlus TVs in India. Additionally, we launched our India R&D centre

( With inputs from IANS )

Tags: Oneplus nordindiaNew DelhiThe new delhi municipal councilDelhi south-west
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