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Asit Kumar Modi or Asit Kumarr Modi, is an Indian TV actor, producer, director and founder of Neela Tele Films Private Limited. He is known for producing the serials Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!, Wah! Wah! Kya Baat Hai!, Krishnaben Khakhrawala, Pyaar Mein Twist, Meri Biwi Wonderful, Yeh Duniya Hai Rangeen and Hum Sab Ek Hai