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Breast Cancer Care is the only specialist UK-wide charity in the UK providing care, support and information to anyone affected by breast cancer. The charity's headquarters are in London, with additional offices in Sheffield, Cardiff, and Glasgow. It is regularly quoted by media looking for the perspective of patients on breast cancer.Delyth Morgan is the chief executive.It is supported by Asda’s Tickled Pink campaign. Lacey Turner, Louise Redknapp and Pandora's Kiss have all supported it.