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Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.The Diesel branded luxury fragrance line is owned and produced by L'Oréal.Diesel USA filed for Chapter 11 bankruptcy protection in March 2019. Its parent company, Diesel SpA, is not part of the bankruptcy filing.