City
Epaper

Deccan Rice enters Chinese market

By ANI | Updated: July 10, 2025 13:34 IST

PNNHyderabad (Telangana) [India], July 10: Deccan Grainz India, which exports rice under the popular Deccan brand, has recently ...

Open in App

PNN

Hyderabad (Telangana) [India], July 10: Deccan Grainz India, which exports rice under the popular Deccan brand, has recently entered the Chinese market. The company has already been exporting 30 varieties of Indian rice to Sweden, UK, Germany, Ireland, London, US, Canada, Australia, EU and Turkey, and China is the new addition to its global footprint.

"We are the only rice brand from South India to achieve such a global footprint in rice exports," said Kiran Kumar Pola, Director, Deccan Grainz India.

He described the company's entry into China, which ranks second in the world after India in rice production, as a milestone. He said that Deccan Foods is the market leader in the non-basmati rice category in the US market. "We purchase quality rice from thousands of farmers in various states including Andhra Pradesh and Telangana, and export it to various countries," he said.

Entry into the India market soon

In its 15-year long journey, the company sold more than 7 crore bags of rice abroad. Sona Masuri accounts for a whopping 60 per cent of its total sales. The company has a state-of-the-art, Japanese technology-powered rice processing plant with a monthly capacity of 5,500 metric tonnes at Sultanpur near Hyderabad. It employs 100 people. "They say we have to win at home before winning outside. But we already won outside. Now, we are ready to win at home. Deccan Grainz will enter the Indian market in early 2026," said Kiran Kumar.

3 decades of experience

Kiran has more than 30 years of experience in the rice business. He worked for six months in a rice mill in Kothapet, Hyderabad, in 1995. After that, he joined Aishwarya Industries as a small employee. Kiran worked hard to build it into a rice exporting company. He worked for that company for 14 years before launching Deccan brand in London in 2008.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN.will not be responsible in any way for the content of the same)

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Open in App

Related Stories

InternationalFormer pilot points to chip malfunction, not pilot error in initial report on AI171 tragic crash

InternationalPakistan: JUI-F chief Maulana Fazlur Rehman calls for internal change in PTI-led Khyber Pakhtunkhwa government

AurangabadRegistration for medical courses admissions to commence on July 21

InternationalEmpowering girls through education: Namo Lakshmi Yojana fuels dreams across Gujarat

International"Aid shipments have been restored": Zelensky confirms resumed US aid

Business Realted Stories

BusinessBillionaires gather in Sun Valley in US for Allen & Co.'s annual conference

BusinessAssam CM inaugurates nation's first ever Aqua Tech Park at Bagibari Sonapur

BusinessDonald Trump announces 30% import tariffs on EU and Mexico over trade and border issues

BusinessIndia Poised to Become Global Air Cargo Hub - ACFI & ASCELA Insights Chart Roadmap for 2030 in its Knowledge Paper

BusinessOne World Fusion 2025: A Musical Evening for a Cause by Abhijeeth Bhattacharjee Prodyut Mukherjee Sangitanjaly Foundation