Indore (Madhya Pradesh) [India], February 20: Hailing from the quaint town of Dewas, Madhya Pradesh, Akash Joshi has redefined the landscape of loyalty solutions and supply chain management through his company, IMAST Operations Pvt. Ltd. From a young age, he displayed a unique blend of analytical prowess and artistic talent, both of which would later shape his entrepreneurial journey.
A Strong Foundation in Education and Art
Mastering Numbers and Colors
Akash's academic journey was nothing short of exceptional. In his 12th-grade board exams, he secured an impressive 99 out of 100 in Physics, a testament to his analytical mind. This love for numbers and problem-solving led him to pursue an engineering degree with honors, followed by an MBA from VMU Salem University.
Yet, beyond academics, Akash had another passion—art. From a very young age, he created mesmerizing paintings that won him several accolades at prestigious competitions. His ability to combine creativity with technical expertise set the foundation for his future endeavors.
“Creativity isn't just about art. It's about solving problems in ways that others don't see. That's what led me to build IMAST.” – Akash Joshi
Climbing the Corporate Ladder with Innovation
Transforming Industries Before Entrepreneurship
Post his MBA, Akash gained corporate experience with renowned companies such as Hindustan National Glass, Reliance Communications, and Kirloskar Brothers Limited. It was during his tenure at Kirloskar that he introduced India's first-ever Loyalty Program for pump retailers, a move that gained international recognition.
Not stopping there, he also spearheaded the launch of the country's first Sales Force Automation (SFA) solution for the pump industry, revolutionizing the sector’s sales approach. However, despite these achievements, he yearned for something more—a venture of his own.
“Success in a corporate job is great, but building something from scratch that changes industries is an unmatched feeling.” – Akash Joshi
The Birth of IMAST: A Leap of Faith
In 2015, Akash took a bold step and resigned from his high-paying corporate job. Partnering with Ankur Pathak, a like-minded colleague, he laid the foundation of IMAST Operations Pvt. Ltd., an integrated cloud solution provider focusing on loyalty programs and supply chain efficiency.
With limited funds and resources, he started small—operating from a two-room office while personally traveling across cities to pitch his solutions. His relentless pursuit of excellence and commitment to customer-centric solutions led to exponential growth.
“I believed in the idea of making technology-driven loyalty and supply chain management seamless. Our clients saw the vision, and that’s why we grew.” – Akash Joshi
IMAST: A Powerhouse in Cloud-Based Loyalty and Supply Chain Solutions
A Game-Changer in the Industry
IMAST has grown into one of India’s most trusted names in cloud loyalty and supply chain solutions. The company serves 100+ clients across diverse industries, delivering tailor-made solutions that drive customer retention and operational efficiency.
Its flagship product, IMAST 360, offers:✅ Distributor Management Systems (DMS)✅ Sales Force Automation (SFA)✅ Lead Management CRM✅ After-Sales Service Management✅ Loyalty Program Management
Partnering with Industry Leaders
With a stellar 95% client retention rate, IMAST works with top-tier brands like Raymonds, Ashok Leyland, Fujifilm, C&S Electric, and Trident Group.
“Success is not just about acquiring clients but about retaining them. We take ownership of our clients' challenges and deliver results.” – Akash Joshi
Beyond Business: The Artistic Entrepreneur
Balancing Business with Passion for Art
Even with a tech empire under his belt, art remains a significant part of Akash's life. His artistic background fuels his creativity in business, allowing him to craft solutions that are both innovative and impactful.
“Art and business are more connected than people realize. Both require vision, creativity, and the courage to start with a blank canvas.” – Akash Joshi
The Road Ahead
As IMAST continues to scale, Akash envisions expanding its AI-driven capabilities, further automating loyalty programs and supply chain operations. With a strong team and an unwavering commitment to innovation, the ₹100 crore milestone is just the beginning.
“We started with a dream. Now, we are on a mission—to revolutionize industries with smart, scalable, and customer-focused technology.” – Akash Joshi
Conclusion: A Legacy of Innovation
From a small-town boy with a passion for art and numbers to a tech entrepreneur leading a ₹100 crore company, Akash Joshi's journey is a testament to vision, perseverance, and the power of thinking beyond boundaries. His story continues to inspire young entrepreneurs, corporate professionals, and artists alike—proving that no dream is too big when passion meets persistence.
To know more, visit www.imast.inFollow Akash Joshi on LinkedIn:inkedin.com/in/akash-joshi
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